Ecommerce Week: Creative Workshop
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Event Overview
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With ecommerce growing at pace and the opportunities for brands greater than ever before, how can advertisers and agencies take an innovative approach and ensure that they are using ecommerce most effectively? In this creative workshop with IAB UK members, you'll explore unique and inventive examples of creativity in ecommerce, leaving you inspired and with tangible outputs that you can implement straight away.
Agenda
Welcome & Introduction
How to harness creativity to drive outcomes in E-Commerce
The session will showcase how interactive shoppable creatives and API feeds can support clients with their E-commerce strategies.
Snap Inc.
The global pandemic and resulting lockdown throughout much of 2020 and into 2021 has fundamentally altered the way that consumers shop and interact with brands.
The impact of covid has been to accelerate both the changes in consumer behaviour and development of ecommerce strategies by brands.
In this workshop Snapchat will share creative inspiration and best in class examples from brands leading the way and seeing great results.
Shorten the path to purchase: full-funnel tactics for e-commerce
JustPremium will share best practices for brands to drive purchases from their marketing message. Want to achieve up to 90% attention for your brand and discover which creative capabilities you should utilise to get the best results? Tune in to find out.
Q&A and Close
Meet our speakers...
Amy China Wire
Head of Teads Studio, UK
Amy China Wire
Head of Teads Studio, UK
Bobbie Wells
Design Lead, UK, Teads
Bobbie Wells
Design Lead, UK, Teads
Rob Garber
Managing Director of JustPremium UK and BE
Rob Garber
Managing Director of JustPremium UK and BERob is the Managing Director of JustPremium UK and BE. He has worked in the digital advertising industry for nearly 20 years, at media agencies, social networks and publisher networks. He has worked in the Rich Media space for the past 6 years and has a core passion focused around the emotional connection that consumers have with brands, which drives long term ROI for marketeers.
Ollie Shipp
Director of Trading and Partnerships, JustPremium
Ollie Shipp
Director of Trading and Partnerships, JustPremiumOllie Shipp is the Director of Trading and Partnerships at JustPremium. He has worked in adtech for 7 years. He has experience building sales teams across EMEA and North America. In his current role he is heading up a new business unit for JustPremium taking innovative products to market and managing partnerships with DSPs, Enterprise clients and other channel partners.
Ruth Arber
Head of Ecommerce & Retail, Snap Inc.
Ruth Arber
Head of Ecommerce & Retail, Snap Inc.Ruth Arber leads the Retail & eCommerce vertical at Snapchat. She works with brands to utilise Snapchat's range of ad products to best achieve their marketing objectives. Her clients include; Farfetch, H&M, JD Sports, eBay and John Lewis.
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