Ecommerce Week: Understanding Buyers
(Registration 14:50 - 15:00)
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Join us as we kick off IAB UK's first ecommerce week with an insight-led hour that will delve into consumer behaviour and changing buyer habits online. We'll be revealing the findings of our new Real Living study into the motivations and habits of online shoppers and explain what the implications are for advertisers and agencies looking to make the most of this burgeoning area. We will also be joined by members sharing their own insight and research into ecommerce, making this a must-view for anyone wanting to better understand the huge opportunities available.
This event is sponsored by TikTok.
Revealing the first insight from our year-round research study into consumer behaviour in lockdown, join the IAB as we explore whether changes in ecommerce habits are here to stay post-COVID and what that means for our members. The findings reveal shifts in how people engage with shopping online, the differences across demographics and how these changes could impact the digital advertising industry.
2020 has been a hugely challenging year for businesses of all sizes. But a small bright spot amid the darkness was the wave of creativity and new ideas emanating from inspiring entrepreneurs all across the UK and Europe. However, small businesses of all kinds need more support than ever before. Continued lockdowns present challenges to physical footprints, while the dramatic shift to online means that it’s even harder to cut through and gain attention.
In this session the IAB's James Chandler will speak with leaders from TikTok, Shopify and small businesses about new and emerging commerce trends, how best respond to a dramatically shifted marketplace through digital advertising and commerce, as well as insights on how to reach and engage target audiences online through creativity and storytelling.