How to succeed in Digital Out-of-Home Advertising

Posted on Tuesday 11 May 2021 | IAB UK

In this guide, members of our Digital Out-of-Home Group share their strategies for advertising success

Following the release of a Digital Out-of-Home (DOOH)  glossary earlier this year, our DOOH members have come together to produce a guide to advertising success in the sector. This comes as the DOOH market is set to see forecast growth of 52.3% in 2021, according to the latest AA/WARC Expenditure Report. 

So how can you ensure your DOOH advertising pays off? In this guide, Tug, Global, Scoota, Talon Outdoor, VIOOH and Hivestack cover the key areas all DOOH advertisers need to know, including: 

  • How to buy DOOH inventory 
  • How to plan a DOOH campaign 
  • How DOOH differs to Out-of-Home 
  • The opportunities of dynamic creative 
  • Achieving cross-channel synergy 
  • What the future of DOOH looks like

For more, download the guide below and log in to watch our DOOH webinar here.

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by

IAB UK

Topics

IAB DOOH Group
DOOH
guide

Related content

audience

The Role of First-Party Data in DOOH: Insights from IAB UK Members

IAB Tech Lab integrates DOOH into OpenRTB

Putting DOOH in the spotlight

What will DOOH in a post-pandemic world look like?

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report

Dive in