How to succeed in Digital Out-of-Home Advertising

Posted on Tuesday 11 May 2021 | IAB UK

In this guide, members of our Digital Out-of-Home Group share their strategies for advertising success

Following the release of a Digital Out-of-Home (DOOH)  glossary earlier this year, our DOOH members have come together to produce a guide to advertising success in the sector. This comes as the DOOH market is set to see forecast growth of 52.3% in 2021, according to the latest AA/WARC Expenditure Report

So how can you ensure your DOOH advertising pays off? In this guide, Tug, Global, Scoota, Talon Outdoor, VIOOH and Hivestack cover the key areas all DOOH advertisers need to know, including: 

  • How to buy DOOH inventory 
  • How to plan a DOOH campaign 
  • How DOOH differs to Out-of-Home 
  • The opportunities of dynamic creative 
  • Achieving cross-channel synergy 
  • What the future of DOOH looks like

For more, download the guide below and log in to watch our DOOH webinar here.


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Written by



Related content

IAB Tech Lab integrates DOOH into OpenRTB

Learn more

Putting DOOH in the spotlight

Learn more

What will DOOH in a post-pandemic world look like?

Learn more

An introduction to digital display advertising

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.