Putting DOOH in the spotlight
Posted on: Monday 20 June 2022 | IAB UK
Watch our short film for a look at some of the recent digital out-of-home ads that are popping up across the UK
As footfall has returned to our streets and stations post pandemic, so have the ads we see when we’re out and about - evidenced by the fact that digital out-of-home (DOOH) spend was up 39% year on year in 2021. To celebrate the innovation and creativity within the DOOH sector, we’ve worked with some of our members to showcase recent campaigns - from Yorkshire Tea to Harry’s Grooming - that demonstrate the impact and visibility that DOOH can command. This film has been created with C-Screens, Goodstuff, VIOOH and Zoom Media.
What will DOOH in a post-pandemic world look like?
We brought together members from VIOOH, Kinetic Worldwide and Hivestack to share their thoughts on the future of DOOH in a piece first published by The...Learn more
How to succeed in Digital Out-of-Home Advertising
In this guide, members of our Digital Out-of-Home Group share their strategies for advertising successLearn more
DOOH glossary paves way for industry-wide advertising standards
The DOOH Glossary has been developed by IAB UK’s Digital Out-of-Home (DOOH) Advisory Group, the trade body for Out-of-Home (OOH) advertising Outsmart and...Learn more
What does the launch of the DOOH glossary mean for the industry?
Talon Outdoor, VIOOH and Knitting Media on why the development of Digital Out-of-Home Glossary is a significant step for the industryLearn more