IAB Tech Lab integrates DOOH into OpenRTB
IAB Tech Lab has announced that DOOH is now part of Open RTB, the communication protocol that enables real-time bidding
Learn morePutting DOOH in the spotlight
Posted on: Monday 20 June 2022 | IAB UK
Watch our short film for a look at some of the recent digital out-of-home ads that are popping up across the UK
As footfall has returned to our streets and stations post pandemic, so have the ads we see when we’re out and about - evidenced by the fact that digital out-of-home (DOOH) spend was up 39% year on year in 2021. To celebrate the innovation and creativity within the DOOH sector, we’ve worked with some of our members to showcase recent campaigns - from Yorkshire Tea to Harry’s Grooming - that demonstrate the impact and visibility that DOOH can command. This film has been created with C-Screens, Goodstuff, VIOOH and Zoom Media.
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