Putting DOOH in the spotlight

Posted on: Monday 20 June 2022 | IAB UK

Watch our short film for a look at some of the recent digital out-of-home ads that are popping up across the UK

As footfall has returned to our streets and stations post pandemic, so have the ads we see when we’re out and about - evidenced by the fact that digital out-of-home (DOOH) spend was up 39% year on year in 2021. To celebrate the innovation and creativity within the DOOH sector, we’ve worked with some of our members to showcase recent campaigns - from Yorkshire Tea to Harry’s Grooming - that demonstrate the impact and visibility that DOOH can command. This film has been created with C-Screens, Goodstuff, VIOOH and Zoom Media.



Written by



Related content

IAB Tech Lab integrates DOOH into OpenRTB

IAB Tech Lab has announced that DOOH is now part of Open RTB, the communication protocol that enables real-time bidding

Learn more

What will DOOH in a post-pandemic world look like?

We brought together members from VIOOH, Kinetic Worldwide and Hivestack to share their thoughts on the future of DOOH in a piece first published by The...

Learn more
Digital billboards

How to succeed in Digital Out-of-Home Advertising

In this guide, members of our Digital Out-of-Home Group share their strategies for advertising success

Learn more

DOOH glossary paves way for industry-wide advertising standards

The DOOH Glossary has been developed by IAB UK’s Digital Out-of-Home (DOOH) Advisory Group, the trade body for Out-of-Home (OOH) advertising Outsmart and...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.