Instagram has revealed that it will be partnering with social media scheduling platform Hootsuite to enable business users of the image-sharing site to create posts in advance and choose when they would like them to go live.
Fellow social platforms Twitter and Facebook already have this functionality, so Instagram's move to update its current API to a Graph API will allow brands to keep on top of their Instagram marketing more easily. They'll be able to schedule content, see posts they have been tagged in and view the activity of other businesses in one easily navigable space.
Commenting on the move, Ryan Holmes, chief executive officer of Hootsuite, explained that Instagram users have been crying out for this functionality over the past few years.
"Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security," he stated.
Brands that are interested in making use of this new Instagram functionality are being urged to work alongside one of the platform's Facebook or Instagram marketing partners.