WhatsApp rockets to 1bn monthly users

Posted on: Tuesday 02 February 2016

The Facebook-owned service is becoming more popular than ever.

Share this

The popularity of the messaging app WhatsApp is booming, with it reaching a record-breaking one billion monthly users for the first time ever.

Since the service was acquired by Facebook in 2014 it has gone from strength to strength, with 42 billion texts and 250 million videos being sent by the service each day.

The lack of usage fees is a massive selling point for WhatsApp, and mobile users have flocked to the service, especially when speaking to people internationally. 

Jack Kent, mobile analyst at HIS, told the BBC: "Facebook had just started pushing people to its own standalone Messenger app when it bought WhatsApp. But there was a risk it could have been acquired by a competitor and Facebook would lose millions of highly-engaged mobile users to a rival.

"But WhatsApp still faces those challenges from domestic players who monetise their services very well. It remains a competitive area."

Despite the dominance of WhatsApp in many markets, it still isn't hugely prominent in China and South Korea, where local players such as WeChat and Kakao Talk are used most readily. 

Share this

Related content

Katherine Hansford discusses mobile

Moving on from a decade of mobile

Learn more
Nicholas Graham

Digital Audio Britain

The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very conveniently

Learn more
Andy-McNab

Pernod Ricard and S4M, a Travel Retail Campaign

Reaching Your On The Go Target Audience. 

Learn more

Live broadcasts go to the top of Twitter users' timelines

Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.
 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.