Infectious Media was one of the first real-time practitioners globally and a pioneer in Europe. We deliver customised real time advertising campaigns for leading advertisers worldwide from our offices in London, Paris and Hamburg. Campaigns powered by BIG data, integrated and processed using our data management platform to generate revenues from new and existing customers.
How are we different?
• STRATEGY - As one of the largest and most experienced teams in our field, we understand the complexity of real-time advertising. We are an independent business, with no vested interests or buying obligations, and as specialists we don’t do anything else.
• DATA - Your customer data is unique to your business. We can help turn it into a differentiator for real-time advertising. Bringing customer data together with other data sources, in a secure and accessible environment, we create targetable segments that are dynamic across different groups of customers and are built just for you.
• TECHNOLOGY - Where off-the-shelf real-time advertising solutions are limited to a one-size-fits all, our adaptable technology allows us to create strategies targeted to specific advertiser goals. Impression Desk™ encompasses our data management platform (DMP), and suite of bidding, analytics and optimisation tools. Using this technology, we customise client campaigns at the decisioning algorithm, optimisation, analytics and reporting level.
• DELIVERY - Every day we process vast amounts of data to deliver customised real-time advertising campaigns. We’ve been doing this since the inception of platform traded media and our experience and knowledge of what works is demonstrated in our proven track-record and long standing client relationships.