The Peruvian chapter was written on August 29, 2006, when a group of 5 companies in the advertising industry on the Internet, led by the objective of creating an adequate environment for the development of Digital Marketing professionals, founded the IAB Peru, a Peruvian association without Profit made up of El Comercio, Grupo RPP, Páginas Amarillas, Peru.com and Terra Networks. IAB Peru is part of the Interactive Advertising Bureau (IAB) global network of affiliates through which we work to create an enabling environment for raising the knowledge, skills, experience and diversity of the workforce across the industry. IAB Peru is committed to this through the digital marketing industry.