IAB Ireland is the trade association for digital advertising. As a member of the global IAB network IAB Ireland is the authoritative and objective source for all digital advertising issues whilst promoting best practise in the Irish digital advertising industry.

IAB Ireland will champion the growth of digital advertising’s share of total marketing spend thereby enabling its members to grow their revenues and build their brands.

As the trade organisation representing the digital media owners and agencies in Ireland it will educate and inform marketers as to the best role for digital advertising in building the value of their businesses. It will work  closely with the advertising industry to meet the needs of their clients.