IAB Hungary is a member of IAB Europe, a member of the International Interactive Advertising Bureau (IAB), a member of IAB Europe, within the framework of the Hungarian Advertising Association. The organisation was founded by 46 companies, including agencies, publishers, research firms, advertisers, and other service companies active in the online advertising market. Objectives of the organisation:
- The aim of the organisation is to increase the visibility, use and acceptance of online, interactive, digital marketing and advertising tools and solutions.
- Development of the digital marketing industry, further strengthening the digital media.
- Professional advocacy and advocacy in domestic and international forums, business, social and government organisations.
- Creating a "common voice" for industry, continuous, authentic communication in the direction of market participants, professional organisations, professional press, specialist authorities.