IAB Hellas (Interactive Advertising Bureau) was founded in 2001 and since then has been the sectoral organization of companies dealing with all forms of digital and interactive marketing. 

It is part of a global network that has been established as responsible for the dissemination and adoption of the digital platform in the field of commercial communication, with which it shares knowledge and experience, and is an active member of IAB Europe. 

Today it has more than 80 members, representing most of the digital market.

Its special feature is the fact that IAB expresses and consists of companies from all sectors of the digital & interactive marketplace, namely advertisers, traditional & digital agencies, media shops and other ad networks, online media that accept advertising but also third parties in the digital advertising chain, such as ISPs, Ad Servers, Mobile Marketing, Digital Signage, and research companies.