IAB Finland was born at a time when the web took its first steps bringing something completely new to marketing. It was seen that it is possible to generate growth in Finland. Not sticking to existing power structures or advantages, but by creating new understanding and developing new skills. For Businesses and Individuals. Without prejudice. As a community where common good is more important than the benefit of one operator. With extensive membership, always from media to advertisers and from offices to service providers.
Today IAB is needed more than ever to keep businesses and individuals involved in marketing change. To this end, IAB creates objective information and provides it in an easy and inspiring way for its members and the general public.
For its members IAB has the opportunity to engage in professional discussion, development and the prominent growth of expertise. For the marketing community IAB is a promise of creating objective information, inspirational discussion and important speech topics. For the general public, IAB is well-known for promoting better marketing experience.