IAB Croatia

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INAMA is a non-profit, non-government organization dedicated to interactive marketing and founded with the objective of helping the development of interactive marketing communication in Croatia by offering stimulation and guidance for the industry.
INAMA is a forum made up of professionals in interactive marketing, lecturers and every other interested party involved in interactive marketing communication. The common goal is to exchange ideas and information that will help define and develop the growing interactive marketing market and its disciplines.


Initiated by the industry, through alliance and with standards, research, consulting and education, Inama helps its members and the industry as a whole


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report