FIDUCIA is a UK technology company developing an open source Distributed Ledger Technology Platform delivering trust, transparency and efficiency for the digital advertising marketplace. The Platform will be run by an Industry Consortium Network, governed and operated “for the industry by the industry”, launched in the UK with JICWEBS and its parent associations AOP, IAB, IPA and ISBA.
FIDUCIA’s patent pending High Frequency DLT platform has been developed as an industry solution specifically designed to resolve the challenges of implementing DLT technology for programmatic digital advertising. This includes the ability to automate the execution, reconciliation and settlement of advertising campaigns at an impression level, securely and at scale, for a reasonable cost. This will benefit all industry participants by delivering efficiency gains and reducing wastage.