400 million smiles, everywhere in the world
The global success of Bel's brands can be illustrated by the 10 million portions of The Laughing Cow® consumed every day in the world, the equivalent of 1.5 billion square of Kiri® produced and nearly 4 million rounds of Leerdammer® sold in 2012.
With five universal core brands, including The Laughing Cow®, Kiri®, Leerdammer®, Boursin® and Mini Babybel®, and over 25 local brands, the Bel Group brings smiles to nearly 400 million consumers annually in 120 countries around the globe.
These smiles, derived from the pleasure of eating food made with dairy goodness, and Bel's commitment to encouraging good eating habits and good-naturedness, form the common thread between the Group and its brands.