is an in-game advertising platform that brings the sophistication of advertising into video gaming and esports. Our blended in-game advertising solution seamlessly integrates ads directly into the gameplay. With Anzu’s state-of-the-art programmatic technology and real-time data, brand advertisers can deploy real-world ads in IAB-recognized formats through exclusive inventory of premium video games that promise brand safety and ad viewability.

We work with global names in gaming and esports, offering new revenue streams to game producers with our cross-platform advertising and monetization solutions. With Anzu, gaming studios have limitless advertising opportunities that respect the gameplay and give them full control over content, ad formats, and analytics.

Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu strives to transform gaming and esports into a best-in-class, sustainable revenue engine, promising a native advertising and monetization programmatic solution the video gaming industry has long waited for. Learn more at

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.