IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Person on a laptop
Oracle Advertising & CX
blog

Brand safety & brand suitability: definitions, differences & the demand for both

Brand safety & brand suitability: definitions, differences & the demand for both
Immersive Podcasting Is Here To Stay - A Million Ads
A Million Ads
blog

Immersive podcasting is here to stay

Immersive podcasting is here to stay
Paula Gómez, Head of Data & Adtech at Making Science
Making Science
blog

Why under-utilised data is magnifying marketers’ ROI challenges

Why under-utilised data is magnifying marketers’ ROI challenges
Is Brand Safety Enough?
Silverbullet
Research Study & Guide

Is Brand Safety Enough?

Is Brand Safety Enough?
Arcane and Sonic the Hedgehog
Anzu.io
blog

Gaming x movies: here's how advertisers can capitalise

Gaming x movies: here's how advertisers can capitalise
Lotame's Chris Hogg
Lotame
blog

Are clean rooms a cure-all? It depends on how they’re used

Are clean rooms a cure-all? It depends on how they’re used
Fallen chess pieces with the King remaining.
Seedtag
blog

Context: The kingpin in the future of advertising

Context: The kingpin in the future of advertising
A phone with the text 'Contextual Ads' on the screen.
Seedtag
blog

Forging a future-proof advertising strategy: top 5 reasons to go contextual

Forging a future-proof advertising strategy: top 5 reasons to go contextual
woman on a laptop
Silverbullet
blog

4D Contextual Targeting: going beyond traditional targeting

4D Contextual Targeting: going beyond traditional targeting
In-flight optimisation
Hivestack
blog

Leveraging the power of in-flight optimisation to drive DOOH results

Leveraging the power of in-flight optimisation to drive DOOH results
Someone using a phone with a cloud of knowledge coming from the screen.
Seedtag
blog

5 ways contextual AI is redefining audience targeting

5 ways contextual AI is redefining audience targeting
Just For Context with host Steven Filler and guest Hannah Marshall
ShowHeroes
podcast

Just for Context: a podcast from ShowHeroes

Just for Context: a podcast from ShowHeroes