WithinDigital Episode 12: Google Consent Mode 101

Season 2, Episode 12

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Ad Tech Consumer Behaviour Effectiveness Measurement User Identity Show all

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In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.

Together they discuss...

  • The ins and outs of Google Consent Mode
  • What GCM means for data collection
  • The benefits of GCM
  • Why this is yet another reason to start using GA4
  • What it means for the future of data and analytics

By Nick Livermore, Senior Marketing Manager

Adapt

Digital performance marketing, analytics and consultancy for growth-minded brands. We're Adapt, a digital performance marketing agency. Here to help your brand grow faster – whatever your market, whoever your audience and however you measure success.

Posted on: Wednesday 27 April 2022