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Webinar: From SKAN to AdAttributionKit: Winning With Privacy-First Mobile Campaigns.

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This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

We’d like to invite you to join our online event taking place on August 15th: From SKAN to AdAttributionKit: Winning With Privacy-First Mobile Campaigns.

We’ll be diving into Apple’s highly anticipated attribution framework, AdAttributionKit (formerly SKAdNetwork), and its applications for mobile marketing. This is a unique opportunity you won't want to miss.

Our panel of performance and privacy experts will take a close look at AdAttributionKit and SKAN and discuss the current state of iOS privacy:

  • Why Apple is switching to AdAttributionKit, keeping its course toward privacy
  • AdAttributionKit vs SKAdNetwork must-knows and what forces might advance or hinder adoption
  • Using AdAttributionKit and overcoming crowd anonymity to get more data insights
  • The future of AdAttributionKit and what features to expect and not to expect

 

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