Voice Commerce Best Practice and Benchmarks

I am Engineer hart but a sales and marketing person. I been working in several companies in the pass: Electrolux, Samsung, Grohe and lately (last 6 years) in Diageo. I am the Global Digital Innovation Manager. It is always a challenge work with the Spirits category but is a celebration category and that motivates me every day. I been in sales and marketing so this helps me in the digital innovation role that is a mix of both because digital joint the dots in just 1 click.

Aisha joined Comic Relief in 2017 and currently works as part of the Sport & Tech partnerships team, leading on strategic, multi-dimensional and long-term UK and global partnerships that increase income and drive measurable impact.

Having worked for over a decade in creative communications, Aisha has built a keen focus on digital innovation and emerging technologies, helping to grow brand awareness and increase audience participation within the sector (and beyond).

Prior to Comic Relief, Aisha worked on ground-breaking and award-winning campaigns within the public and private sector, for brands such as Channel 4, Barclays and NSPCC. Building an unrivalled understanding of youth audiences to co-create socially innovative campaigns, content and communities that improved and empowered the lives of young people UK-wide and globally.

As a proud advocator of diversity and inclusivity within the creative and tech industries, Aisha is always looking for ways to champion and challenge thinking that is representative of the world we live in and that supports future generations.

Ultra passionate. That’s how he describes his relationship with technology.

Tom has been leading brands in Digital both locally and globally across WPP and Dentsu agencies for 20 years. As Global Digital Director at MediaCom he advises global brands across the Digital spectrum, but took on a specific evangelist role for Voice branding across the agency, developing solutions with sister WPP agencies and trusted partners such as Say It Now to help clients take advantage of the opportunities Voice offers.

Maria is a change agent with 20 years strategic advertising experience working up to executive level.  Having spent the last four years accelerating businesses in the UK such as Channel Factory & The Studio, Maria has spotted the enormous potential of voice and now leads strategic partnerships for Say It Now, an award winning voice technology business and home of ‘Actionable Audio Ads’.

Charlie has been working in emerging technologies for the past 20 years.  He started working with Conversational AI in 2015, quickly learning the innovation of Natural Language Processing (NLP)  was in multi-channel Conversational AI (including chatbots) rather than just voice.  He co-founded the multi award winning conversational platform www.dazzle.ai in 2016 which was the first Alexa based concierge in a Marriott Hotel.  Charles is now CEO of Say It Now, an award winning enterprise Conversational AI business building it’s own voice commerce technology products and supporting enterprises take advantage of opportunities created by consumers shifting to conversational channels.