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Unwrapping festive buying behaviors

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Ad Tech Ecommerce Market Overview
Ad Tech Ecommerce Market Overview

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Skai surveyed 1,000 U.S. consumers to better understand holiday spending intentions for the upcoming 2023 season

Skai recently surveyed 1,000 U.S. consumers to better understand holiday spending intentions for the upcoming 2023 season.

Some key takeaways include

  • 90% will begin holiday shopping before December
  • 23% will begin holiday shopping before October
  • 30% of consumers extensively research ALL purchases

But those stats aside, consumers are becoming more and more mindful of overall spending.

From our survey, we have seen that

  • Only 31% feel comfortable about their financial well-being going into this holiday season
  • 38% are worried about overspending
  • More than 50% plan to spend under $500 this shopping season
  • Only 26% plan to spend more than usual

Is this something you were expecting? And what trends are we seeing across category-spending? 

What we discovered

  • 85% will spend more this year than last year on clothing and accessories
  • 80% will spend more this year than last year on beauty and personal care
  • 63% will spend more this year than last year on jewellry 
  • 77% will spend more this year on their pets than they did last year

That's not all. What do you think are the most popular ways to research gifts? Read Skai's survey infographic to find out more. 

Download infographic

By Dasha Korabelnikova, Global Events Manager

Skai

Skai is the only omnichannel marketing platform for performance advertising. We’re helping marketers connect the walled gardens across retail media, paid search, paid social, and app marketing, making true omnichannel performance marketing a reality. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.

Posted on: Wednesday 8 November 2023