Skai surveyed 1,000 U.S. consumers to better understand holiday spending intentions for the upcoming 2023 season
Skai recently surveyed 1,000 U.S. consumers to better understand holiday spending intentions for the upcoming 2023 season.
Some key takeaways include
- 90% will begin holiday shopping before December
- 23% will begin holiday shopping before October
- 30% of consumers extensively research ALL purchases
But those stats aside, consumers are becoming more and more mindful of overall spending.
From our survey, we have seen that
- Only 31% feel comfortable about their financial well-being going into this holiday season
- 38% are worried about overspending
- More than 50% plan to spend under $500 this shopping season
- Only 26% plan to spend more than usual
Is this something you were expecting? And what trends are we seeing across category-spending?
What we discovered
- 85% will spend more this year than last year on clothing and accessories
- 80% will spend more this year than last year on beauty and personal care
- 63% will spend more this year than last year on jewellry
- 77% will spend more this year on their pets than they did last year
That's not all. What do you think are the most popular ways to research gifts? Read Skai's survey infographic to find out more.
Posted on: Wednesday 8 November 2023