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Adform unpacks ID Fusion and explores why this gives advertisers more reach, control and impact against marketing goals

The privacy-first internet has arrived - where legislation and technology combine to safeguard the rights and interests of users, while empowering advertisers. This represents a real opportunity to make it easier for marketers to connect with valuable new audiences in the open web. This is why Adform developed ID Fusion – to help you address your audiences with the world’s first programmatic solution that is capable of optimising not only third-party but also first-party IDs across all browsers and devices, while respecting and fostering a privacy-first internet.

Future-proof, agile and innovative, ID Fusion helps you unlock more of what matters to your business:

  • More Open: Reach new audiences across billions of data points, browsers, and devices
  • More Control: Take ownership of your IDs – activate, optimise, and report effortlessly
  • More Impact: Deliver effective outcomes against your marketing goals

 

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By Phil Acton, UK Country Manager

Adform

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform Flow – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign life cycle.

It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients in 25+ countries around the world.

Posted on: Wednesday 22 March 2023