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Understanding the evolution of radio


Ad Tech Audio and Voice Market Overview
Ad Tech Audio and Voice Market Overview

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'A Bright Future: The Evolution of Radio' is a white paper by Say It Now and the Radio Advertising Bureau that explores how radio has evolved digitally and the future of the important audio medium. Say It Now's Nicola Barretto shares the detail

Nine months in the making, our latest white paper published in partnership with the Radio Advertising Bureau, ‘A Bright Future: The Evolution of Radio’, is now available.

Key findings include:

  • Radio provides the ideal targeted and immersive media environment to reach and engage consumers with the power of a brand's voice
  • The status of radio as a respected trusted, and reliable medium, makes it a hugely influential player in the audio advertising space

It all started with a brilliant idea from our Chief Technology Office, Norbert Horvath, to travel across the US, taking a read of industry luminaries – check out the full backstory here.

Throughout the years, radio has maintained its relevance and continues to evolve alongside technology. Whether you are listening to the radio in your car or from the comfort of your home, the radio’s reliability as a medium still applies. 

The findings within this paper include insight from:

We include links to videos of all of these long-form interviews at the end of the white paper if you want to delve deeper into the minds of these industry experts. We are so very happy with the way this has all come together and hope it serves as a useful reference point for you. 

To download the full white paper, click on the link below and scroll to the bottom of the page here

By Nicola Barretto, Marketing and Communications Coordinator

Say It Now

Say It Now is an advertising technology business that enables marketers and brands to take advantage of the power of voice by enabling meaningful conversations at scale.

Say It Now’s platform enables the creation of actionable ad campaigns that are proven to deliver deep connection and engagement and their data tracking suite delivers immediate insight. These components drive audience engagement through frictionless conversational experiences and real-time understanding allowing optimisation that results in better-performing campaigns for brands across all audio channels.


Posted on: Friday 20 January 2023