Back to Member Vault

Take your 2024 travel strategy to new heights

Tags:

Consumer Behaviour
Consumer Behaviour

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

After navigating a challenging period, travel is taking off—but how have the pandemic and rising living costs impacted today's traveller? 

Captify's new travel report leverages billions of intent-driven data signals, as well as insights from our partners at Forward, born from lastminute.com, to unveil crucial insights for travel marketers.

The report uncovers:

  • The evolving travel landscape: understand the demand for travel and how a year of disruption has shaped audience sentiment towards brands
  • Consumer mindsets: learn whether audiences are prioritising pennies or the planet and how they are satisfying their wanderlust amidst rising living costs
  • Evergreen audiences: from luxury jetsetters and urban explorers to family travellers, discover the interests and passion points of these unique audiences
  • Destination deep-dive: find out which destinations are back on the map and how the strength of sterling is propelling the popularity of certain hotspots
  • Trends to watch: from the rise of adventure retreats and setjetting to transformative travel experiences, stay ahead of your competition
  • Expert outlook: gain industry insight from Tripadvisor, Forward, born from lastminute.com, and easyJet, along with their big predictions for 2024

Get the insights you need to shape your 2024 travel marketing strategy.

Download Captify's report here. 

By Alice Brampton, Global Head of Content

Captify

Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of onsite search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.

Posted on: Monday 11 December 2023