The Split Screen: A guide to digital video

Tags:

Ad Tech Connected TV Consumer Behaviour Contextual Targeting Market Overview User Experience Video Show all

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Xandr asked several of the leading digital video specialists, from a variety of countries, to provide snapshots of their local CTV and digital video ad markets - identifying the opportunities and challenges particular to each

Around the world, people turn to digital solutions to help them work, access education, stay in touch with family and friends, shop or generally be entertained. 

Throughout the COVID-19 pandemic, consumers globally turned their attention to more video formats, seeking out content on demand on any screen, whether this meant consuming short-form content on their smartphones or watching long-form content on their connected TVs. With 2022 well underway, it is becoming clear that post-lockdowns, some habits are here to stay, making the digital video landscape an increasingly compelling proposition for advertisers looking to meet their audience wherever they choose to be.

Find out how some of the most forward-thinking players around the world, within the programmatic ecosystem are taking steps to advance the video landscape in 'The Split Screen: A Guide to Digital Video'. 

By Georgie Broadhead, Marketing Director, Northern Europe

Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest, Xandr Monetize and Xandr Curate, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

Posted on: Monday 9 May 2022