Reprise School of Performance

The context: There’s no hiding from it – working with the most established digital platforms is becoming more expensive, and less precise. Not to mention that whilst Social is growing, emerging platforms are becoming established in consumer hearts and minds much faster than their older competitors.  

The implication: Compounded by tracking and attribution challenges, the iron grip previously held by Google and Meta might need to loosen. But understanding how to effectively diversify in a crowded environment can be daunting.  

We will help you:  

• Prioritise incremental platforms based on business objectives. What factors should you be considering beyond the hard and fast performance metrics?  
• Apply a test and learn approach to diversification 
• Think about journey-based, multi-touchpoint performance marketing   

The context: Every search is a prospective customer raising their hand and asking for help, each one is a powerful opportunity to reach, engage and convert your audience in moments that matter.  

The implication: Understanding how consumers search, right across the consumer journey, is the key to creating owned experiences and content that can turbo-charge your performance marketing. 

We will help you:  

• Map how your audience uses search across the customer journey
• Create search content that performs, and gives people what they want and need 
• Balance paid and organic search to be there in all the moments that matter 

The context: Google and Apple have made big moves against how our industry targets, tracks and attributes digital marketing. Whatever we thought was driving growth, is fast becoming more and more difficult to build upon.  

The implication: In tough times, with budgets across the business under pressure it’s more critical than ever to support your marketing decisions with empirical evidence. But how do you navigate the sea of solutions across the spectrum of platforms and agencies? And is all of this cookie business just Google’s way of tethering you to their stack?  

We will help you:  

• Determine the right metrics to consider when evaluating your activity 
• Simplify the martech landscape and get your digital ducks in a row.
• Approach your data architecture to help you build platforms and infrastructure which pave a clear path to compelling performance insight
• Understand which attribution solutions are more appropriate for your business based on your digital maturity

As economic skies darken and pressure on budgets grows, how are senior performance marketers at some of the world's biggest brands tackling their biggest challenges every day? Join a panel of Reprise Digital clients as we get practical - right now, what role does performance play, which performance metrics do you focus on, how do you maximise performance without compromising on ethics, how do you convince the CFO to keep investing in performance?