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PWC tests first-party performance with Adform


Ad Tech Effectiveness Transparency
Ad Tech Effectiveness Transparency

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Adform unveils PwC's independent report showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution

With 3rd party cookies due to be discontinued in 2024, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent and privacy compliant way. This has created a jungle of fragmented ID solutions. To bring order to this increasingly chaotic landscape, Adform has built ID fusion, a multi-award winning solution bringing fantastic results. 

Adform commissioned PwC to work with OMD Norway and Renault to develop and run a real-world campaign using Adform’s ID Fusion technology. As part of their testing and review, PwC also verified data from a previous campaign and Adform case study. The goal of this approach was to evaluate the performance of first-party IDs and ID Fusion in a way that would help marketers worldwide prepare to navigate the post-cookie advertising world with confidence and peace of mind. These tests took place between February-May 2022.

Amongst other results, PWC's audit confirmed +161% higher CTR, -29% lower frequencies required and +65% more efficient CPCs. 

By Phil Acton, UK Country Manager


Adform FLOW is enterprise technology built for effortless modern marketing. Independent and integrated, Adform FLOW gives you the control you never had – configurable, transparent and secure - enabling seamless management of the whole campaign life cycle across all digital channels. 

Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides Augmented Intelligence to amplify your business results

Posted on: Thursday 23 February 2023