publicis.poke: EE Unbox Gaming on the Go
Event Overview
How do the creative pros use augmented reality for marketing? Join us for a chat with creative agency publicis.poke about their innovative augmented reality campaign campaign for EE: Unbox Gaming on the Go.
In this Webinar, you'll join Tom DeFraine at Zappar as he talks to Andy Dobson (Head of Technology) and Sam Wray (Senior Experience Technologist) publicis.poke about their new AR campaign for EE.
In the webinar, Andy and Sam will cover everything from ideation and why AR was the right choice for the project, through to the creative process and the end result.
The last 15 minutes will be left open for questions, so get ready to ask away!
What you’ll learn:
- What is ‘Unbox Gaming On The Go’
- What did EE want to achieve with the experience
- Why AR was chosen for the project
- What ZapWorks tools were used on the project
- How was the project created both technically and creatively
Speakers
Tom DeFraine
Zappar
Tom DeFraine
ZapparTom is the Customer Success Manager for ZapWorks, Zappar's award-winning AR software. He looks after our ZapWorks users, ensuring they are making the most out of the tools and are on their way to AR success.
Andy Dobson
publicis.poke
Andy Dobson
publicis.pokeAndy Dobson has been working at the intersection of creativity and technology since the mid-90s. Starting out as a Flash developer, he subsequently lead digital teams inside the creative process both client and agency side. His teams have put the world’s first AR dress and an AI driven Hologram on the BAFTA red carpet, a real-time app up on the iconic Piccadilly Lights screen and is responsible for countless brand digital experiences, platforms and services.
Sam Wray
publicis.poke
Sam Wray
publicis.pokeDigital artist, creative coder, musician and visualist Sam Wray has an unstoppable interest in interactive arts, emerging technologies, their place in the everyday and beyond. Active since 2012, Sam has collaborated with clients and artists alike to create immersive and thoughtful digital works.
IAB UK Chatbot
