Pandemic Effects: What’s Next in Shifting Consumer Priorities

Consumer shopping habits have transformed over the past year. From increased digital content consumption, through to online retail, we’ve changed the way we shop, explore, and interact with family and friends. But which of these changes will have a lasting impact in the post-pandemic world? 

As local restrictions are easing, people everywhere are debating what the ‘new normal’ will look like. As brands are pioneering the new marketing normal and reaching consumers via digital and emerging channels, it is essential to focus on better understanding what consumers want and need during this time of transition.

As we consider what the world could look like after the pandemic, one thing is certain: many of the newly formed consumer habits will continue to change and evolve.

IAS asked 503 UK consumers about how their purchasing behaviours changed in the last 18 months, what changes will be lasting, and how marketers can prepare for what’s to come to reach consumers best in the post-pandemic future. 

Download the IAS Pandemic Effects: Shifting Consumer Priorities UK report here