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Navigating Uncertainties: A marketer’s guide to steering through change

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Ad Tech Consumer Behaviour Effectiveness
Ad Tech Consumer Behaviour Effectiveness Market Overview

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Budgets are tightening. Competition is intensifying. And cutting through to distracted audiences has never been harder. The landscape is shifting fast, and forward-thinking marketers aren’t just bracing for change – they’re preparing to outperform in it, by SeenThis

This Is Marketing’s Defining Moment

In a world where 79% of CMOs are expected to deliver across all fronts – and half of marketers are stuck balancing short-term demands with long-term goals – adaptability becomes a competitive edge.

This guide equips marketing leaders with a practical framework to adapt, lead, and grow through any market condition. It’s not about predicting the future – it’s about building the capabilities to thrive in it.

The Compass and the Radar – a Framework for Resilient, Adaptive Marketing

Media budgets are shrinking. Audience attention is more elusive than ever. And the cost of reaching consumers keeps rising. Today’s marketers are being squeezed from all sides – but there is a way forward.

The Compass: Lead with Purpose, Not Panic

When uncertainty strikes, your purpose, positioning, and brand values become your strategic anchor. They should guide every decision. Yet only 36% of marketers say their team has a clear North Star.

The Compass aligns creative, media, and messaging – not just for consistency, but to keep teams focused on what truly drives impact.

Brands with consistent messaging grow revenue 23% faster than those without. Strategy starts with clarity.

The Radar: Read the Signals Others Miss

While purpose sets your direction, the Radar helps you detect shifts in behaviour, platforms and expectations – before others do.

SeenThis clients saw a 2x lift in attention by optimising creative load times, a small technical shift with a big business result. These insights only emerge when you know where to look.

In a landscape where 70% of marketers say data overload complicates decision-making, the real edge is knowing which signals to act on – and when.

Growth Starts with Capability

Brands that invest in data, creativity, and technology don’t just adapt, they grow. Together, these create a multiplier effect that can boost performance by up to 60%, even in uncertain times.

This guide breaks down how to bring that thinking into your strategy – starting today.

Download the full guide here

By SeenThis, -

SeenThis

We are obsessed with making things better. We want to evolve the screen experience for everyone, everywhere. And, with the technology we have developed, we truly have the ability to shape the digital marketing of tomorrow. To change everyone’s perception of what is possible. Of what should be demanded. To make every pixel count.

Posted on: Wednesday 18 June 2025

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