It’s Time to Audit Your Approach to Partnership Data

By the end of 2021, it’s expected that we’ll have created, captured, copied and consumed more than 74 zettabytes of data. For perspective, back in only 2018, that number was less than half of that. For today’s marketer, data is a regular part of life. We all manage data. We see it every day. But those who use it to its fullest potential, are the ones who see success. And that approach is certainly one that’s important when you’re working in partnership or affiliate marketing.

The biggest hurdle, however, can be understanding where to start. That’s where Partnerize comes in! Partnerize pride themselves on the way we empower our customers and partners to use data to fuel more sophisticated commissioning, improve reporting and analysis, and enable optimisation on-the-fly. They wanted to support marketers to achieve more with their partnership data. They have created a handy checklist to help you audit your affiliate program and discover areas you can improve for growth.

This checklist covers five key areas where you can audit your existing approach to data, to ensure you have the strongest approach possible. They've included a wide variety of areas for you to review including:

• The data parameters you’re passing through
• The ways your data fuels commissioning
• How your data powers your partner’s performance
• The opportunity for reporting
• Predicting future performance

View the checklist here.