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How to capture the attention of holiday shoppers through gaming


Ad Tech Attention Effectiveness
Ad Tech Attention Effectiveness Gaming Measurement Mobile and In-App

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'Capture the Attention of Holiday Shoppers Through Gaming' offers valuable insights on how to reach gaming audiences before the holiday shopping season

Frameplay's report 'Capture the Attention of Holiday Shoppers Through Gaming' shows the purchase habits of Frameplay’s audience network with insights from the 2022 holiday shopping season - demonstrating how an intrinsic in-game advertising campaign is an essential channel for brands to reach gaming audiences well before they start shopping.

The report also covers:

  • The gaming and purchasing habits of every generation, with stats on the average gaming frequency of different age groups, and predictions on 2023 shopping trends for these generations
  • The efficacy of intrinsic in-game advertising campaigns, and how it can set up your campaign for success 
  • Which verticals our audience network spends the most on during the holiday season, and how it compares to popular spend categories

Download your free copy of the report here

By Travis Pelto, Digital Content Manager


Frameplay is a global in-game advertising company headquartered in San Francisco, California with global sales and development offices and teams supporting EMEA, LATAM and APAC.  Frameplay truly enables game developers to place advertising easily and intrinsically within video game environments without interfering with or degrading the gameplay performance or experience.

Posted on: Thursday 27 July 2023