First-Party Data: Solving Your Privacy + Personalization Paradox


(10:45 AM EDT)


This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

As consumer demand for privacy grows and third-party cookies phase out, it’s time to step up your first-party data game.

Join OneTrust as we guide you through ways organizations can build optimal experiences for consumers. Learn how to enable customers to tell your brand explicitly what kind of personalization they want in a privacy-conscious way and sync real-time, reliable first-party data to your MarTech stack to ensure accuracy and permission-based remarketing.