In the incredibly dynamic and competitive sphere of fashion and sports, data is the key to unlocking innovation - for resilience and for growth - according to a new guide from RTB House
Our new 'Data in Fashion and Sports' impact guide outlines the ways in which a smarter use of data can drive brand performance, including in online ad campaigns. It comes replete with insightful, up-to-date stats, expert interviews, a look at the current trends and challenges, and helpful, metric-boosting tips.
The key to brands gaining a winning edge over competitors is data. Our new impact guide ‘Data in Fashion and Sports’ shows how a smarter use of data can help your brand innovate and win. It includes:
- The current data trends shaping fashion and sports and vanguard use cases
- Insightful, up-to-date stats with some surprising RTB Fashion and Sports campaign insights (for example the vast majority of clicks do not come via fashion and lifestyle sites!)
- Expert interviews on knowing your customer, and on sports and the data advantage
- Tips on building successful online ad campaigns in fashion
- Generating a deeper brand passion with deep learning
Posted on: Friday 13 January 2023