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Fashion & sports brands that leverage data are staying a cut above

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Ad Tech Attention Consumer Behaviour
Ad Tech Attention Consumer Behaviour Ecommerce Effectiveness

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In the incredibly dynamic and competitive sphere of fashion and sports, data is the key to unlocking innovation - for resilience and for growth - according to a new guide from RTB House

Our new 'Data in Fashion and Sports' impact guide outlines the ways in which a smarter use of data can drive brand performance, including in online ad campaigns. It comes replete with insightful, up-to-date stats, expert interviews, a look at the current trends and challenges, and helpful, metric-boosting tips.

The key to brands gaining a winning edge over competitors is data. Our new impact guide ‘Data in Fashion and Sports’ shows how a smarter use of data can help your brand innovate and win. It includes:

  • The current data trends shaping fashion and sports and vanguard use cases
  • Insightful, up-to-date stats with some surprising RTB Fashion and Sports campaign insights (for example the vast majority of clicks do not come via fashion and lifestyle sites!)
  • Expert interviews on knowing your customer, and on sports and the data advantage
  • Tips on building successful online ad campaigns in fashion
  • Generating a deeper brand passion with deep learning
Download4.73 MB

By Alexia Synodinos, Marketing Manager

RTB House

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.

Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.

After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.

 

Posted on: Friday 13 January 2023