The streaming ecosystem continues to expand in the UK, and adoption rates rise upward. Yet, little is known about how people are consuming streaming content. Are they committing to streaming services or just sampling? Why is adoption growing so rapidly? Most importantly, is CTV an effective advertising environment for driving KPIs? To fully understand the power and potential of CTV, we undertook a comprehensive study to address the important questions that mattered most to advertisers.
Magnite’s “CTV: The Future Forward” report provides marketers with the data they need to fully understand how viewers are consuming, engaging with, and responding to CTV ad messaging in EMEA. The findings from this study will enable marketers to make smarter decisions about how to best allocate their video investments to seize the opportunity CTV presents in their local market.
Posted on: Thursday 11 March 2021