The Cookie is Crumbling

Join us on March 23rd at 1pm ET for an interactive discussion with a panel of Industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.

Our expert panel will include:

• Tina Moffett (guest moderator), Forrester Senior Analyst who covers marketing measurement and optimization, as well as data deprecation,
• Mallory Fetters, Senior Director of Marketing Sciences at Cox Communications, responsible for leading an analytically-driven media and messaging optimization practice
• Bruce Biegel, Senior Managing Partner at Winterberry Group, three decades of experience supporting growth strategy including enterprise data and technology in marketing,
• Nancy Smith, President and CEO of Analytic Partners, who has built AP over 20 years by focusing on a singular mission of turning data into expertise.

Please join us for a lively, open-ended discussion on new approaches, ideas and innovations to take advantage and achieve success amidst the data challenges.

Attendees will benefit from a discussion covering topics such as:

• How data deprecation can open opportunities to establish deeper connections with customers and deliver growth
• Ways to create a meaningful value exchanges to grow their first first-party data
• How brands are establishing stronger connections with their customers with a transparent, and privacy-first commitment
• How to future-proof measurement with a focus on meaningful outcomes