Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year - PubMatic's new guide explores the opportunities
Global and local brands are keenly exploring how to advertise through the channel. With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels. By establishing secure data partnerships with retailers, advertisers can achieve the precision of cookie-based targeting and benefit from consistent processes and standardised reporting metrics, both of which are crucial to keeping up with a changing landscape.
PubMatic has produced this new guide to help you explore:
- What advertisers want when it comes to commerce media
- The current commerce media opportunities for media buyers
- The role of commerce media data
- Best practices for commerce media campaigns
- Industry expert's opinions on the future of commerce media
Posted on: Monday 11 December 2023