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A brand's guide to leveraging universal IDs


Ad Tech User Identity
Ad Tech User Identity

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Learn about the essential criteria for evaluating universal identifiers and the three pathways you can take to leverage these solutions with ID5's guide 

Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe are becoming aware of the missed opportunity that cookieless browsers present today. In ID5’s State of Digital Identity 2022 report, it was found that 69% of advertiser respondents want to be able to reach cookieless audiences today, and 87% believe they are missing out on the opportunity of doing so. In response to increasingly unaddressable environments, universal identifiers (UIDs) have proven themselves as one of the top alternatives to third-party cookies and MAIDs. And, for advertisers, universal IDs are a valuable asset to consider.

In Unlocking the value of cookieless: a brand's guide to leveraging universal IDs, advertisers can expect to learn:

  • What universal IDs are and how they benefit brands
  • The landscape of different UIDs available today
  • Criteria to consider when choosing the right UID partner
  • Essential tools to be aware of
  • The three paths for leveraging these solutions

Download the guide here

By Alex Taylor, Content & PR Manager


ID5 was created to improve online advertising for consumers, media owners, and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable, and privacy-compliant identity infrastructure. Its solution improves user recognition and match rates and provides a stable, consented, and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetize their audiences, advertisers to run effective and measurable campaigns, and platforms to maximize the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit

Posted on: Thursday 4 May 2023