The Art and Science of Advertising

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Charlotte Street Hotel, 15 - 17 Charlotte Street, London, W1T 1RJ

This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

It can be hard to explain why certain ads get all the clicks, and others get lost in the scroll. Was it the creative artistry that caught the audience’s eye and made them act? Was it the strategic timing and format?

Join us as we explore the challenges of using creativity to capture attention while leveraging data and analytics to deliver ad campaigns that hit the mark.

After the event, we're hosting a happy hour with drinks and canapés. So don't forget to stick around if you can!

 

Agenda

14.00
Arrival and networking

14:15
Welcome and Introductions

14:30
Creative best practices

Wensy Antoli shares LinkedIn's latest research on creative best practices.

15:00
Panel Discussion: The art and science of advertising:

Tom Stevens from IAB UK hosts a panel with industry experts from Merkle, LinkedIn, and Flashtalking, discussing how to integrate creativity with data analytics for successful ad campaigns.

16:00
Happy Hour

Join us for drinks, canapés and networking.

Adam Hawkins

Adam Hawkins

Flashtalking by Mediaocean
Adam Hawkins

Adam Hawkins

Flashtalking by Mediaocean
Laura Pierce

Laura Pierce

Merkle
Laura Pierce

Laura Pierce

Merkle
Eniko Tarkany-Szucs

Eniko Tarkany-Szucs

LinkedIn
Eniko Tarkany-Szucs

Eniko Tarkany-Szucs

LinkedIn
Wensy Antoli

Wensy Antoli

LinkedIn
Wensy Antoli

Wensy Antoli

LinkedIn
Tom stevens

Tom Stevens

IAB UK
Tom stevens

Tom Stevens

IAB UK

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