The Art and Science of Advertising
Event Overview
It can be hard to explain why certain ads get all the clicks, and others get lost in the scroll. Was it the creative artistry that caught the audience’s eye and made them act? Was it the strategic timing and format?
Join us as we explore the challenges of using creativity to capture attention while leveraging data and analytics to deliver ad campaigns that hit the mark.
After the event, we're hosting a happy hour with drinks and canapés. So don't forget to stick around if you can!
Agenda
Arrival and networking
Welcome and Introductions
Creative best practices
Wensy Antoli shares LinkedIn's latest research on creative best practices.
Panel Discussion: The art and science of advertising:
Tom Stevens from IAB UK hosts a panel with industry experts from Merkle, LinkedIn, and Flashtalking, discussing how to integrate creativity with data analytics for successful ad campaigns.
Happy Hour
Join us for drinks, canapés and networking.

Adam Hawkins
Flashtalking by Mediaocean
Adam Hawkins
Flashtalking by Mediaocean
Laura Pierce
Merkle
Laura Pierce
Merkle
Eniko Tarkany-Szucs
LinkedIn
Eniko Tarkany-Szucs
LinkedIn
Wensy Antoli
LinkedIn
Wensy Antoli
LinkedIn
Tom Stevens
IAB UK