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Skai’s annual State of Retail Media study reveals key advertiser insights into one of digital media’s fastest growing advertising channels
Within just a few years, retail media has become the third-largest digital advertising channel behind paid search and social, and is projected to continue to grow at an astonishing pace. In the State of Retail Media 2023 report, Skai asked brand marketers for perspectives on:
- Investment trends
- Campaign activation challenges
- Measures of impact
- Retailer prioritisation
- Data usage
- The expansion of retail media from onsite to offsite
- How to coordinate retail media with other advertising channels
By Michelle Urwin, VP Marketing
Skai (formerly Kenshoo) is an omnichannel platform that helps performance marketers plan, activate and measure unified advertising programs across walled garden media with high efficiency and optimal return. We support all major consumer media, including Google, Amazon Ads, Meta, TikTok, Snapchat, Microsoft, , Walmart Connect, Pinterest, LinkedIn, Apple Search Ads and more.
Skai clients include thousands of major consumer brands and agencies, which leverage the platform to drive meaningful business impact from advertising with intelligent planning, effective, efficient campaign execution, and unprecedented reach and scale.