This webinar by SimilarWeb explores how to optimise an eCommerce strategy using real-time digital insights and consumer trends
Although initially spurred by lockdowns, many consumers continue to purchase groceries, cleaning supplies, personal care items, and other essentials online, despite the ability to return to stores. They are buying regularly, too – in the past 18 months, Amazon subscriptions have more than doubled for categories like Oral Care and Grocery & Gourmet.
To help fast-moving CPG brands win in this new landscape, SimilarWeb's Senior Industry Manager, Alisha Kapur, and Ines Durand, Beauty and Personal Care Industry Manager, teamed up to lead a virtual brunch filled with hearty insights to improve online retail strategies, including:
- Who’s winning and losing market share and why
- Opportunities to improve acquisition, retention, and conversion
- Cross-shop between top retailers and opportunities to target new consumer segments more effectively
- Deep dive into Amazon Grocery and Personal Care categories including how they stack up to its other retail categories and where growth comes from
- How subscriptions, including features like Subscribe and Save, have changed the CPG game
Pressing play on the video below will set a third-party cookie. Please read IAB UK's privacy & cookie policy for more information.
Posted on: Tuesday 4 January 2022