Jargon Buster

Watching an existing TV service over the internet at the same time as normal transmission.

The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.

A tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching.

A long, vertical, online advert usually found running down the side of a page in a fixed placement.

Identifies the settings and permissions of a user’s browser to determine compatibility with ad formats and serves an advert they will be able to see/fully interact with.

Sites, applications and platforms that enable the sharing and generation of user content in real time and enable social networking. Facebook, Instagram & Twitter are examples of social media platforms.

Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered. 

Unsolicited junk mail.

Also known as a bot, robot or crawler. These are programmes used by a search engine to discover, download and index web content.