Jargon Buster

Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.

The measurement of an advertising campaign’s influence on physical visitation to a specified location. This enables advertisers to understand the drivers of in-store visitation.

The physical housing of an advertising display. A frame may show a single static image, a series of images with a scrolling mechanism, or it may have a digital screen capable of exhibiting many individual adverts. Each separate advertising image is called a FACE.

Sometimes called FAST channels, these allow viewers to stream live TV without paying for a subscription.

A purely advertising business model, no purchase is required of the game or available within the game.

An advertising business model, but with the addition of microtransactions that represent low-cost purchases that provide some form of additional content to the user.

A type of business model that works by providing basic services, or a basic downloadable digital product, for free, whilst charging a premium price for advanced or special features.

The number of times the target audience is typically exposed to content, advertising, or a specific ad, in the defined time frame. Frequency represents the average exposure when used in conjunction with cumulative reach estimates, though it can also be reported on the basis of specific exposure levels when evaluated in the context of discrete reach estimates through frequency distribution analyses. (Source: MRC Digital Place-Based Audience Measurement Standards Version 1) In a similar vein, Effective Frequency refers to the number of exposures necessary to make an impact and attain communication goals.

A limit/cap on how many times a specific user is shown a particular advertisement within a given time period.