Extended Reality (XR)
AR / VR
Can be utilised as an umbrella term that encompasses any type of immersive content (i.e. virtual reality, augmented reality, mixed reality, 3D, etc.).
Can be utilised as an umbrella term that encompasses any type of immersive content (i.e. virtual reality, augmented reality, mixed reality, 3D, etc.).
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
