First-party data sets
Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.
Data acquired by an organisation as a result of an individual's interaction with the organisation either online on their website or mobile app or connected device or offline in their physical locations or by mail or phone.
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade