Foot traffic attribution
DOOH
The measurement of an advertising campaign’s influence on physical visitation to a specified location. This enables advertisers to understand the drivers of in-store visitation.
The measurement of an advertising campaign’s influence on physical visitation to a specified location. This enables advertisers to understand the drivers of in-store visitation.
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report