Over-The-Top (OTT) refers to content providers that deliver video—whether linear television or video-on-demand (VOD)—directly to viewers via the Internet, bypassing traditional distribution platforms such as cable, broadcast, satellite, and telecommunications services. OTT encompasses a wide range of business models including advertising-supported video-on-demand (AVOD), broadcaster video-on-demand (BVOD), and subscription-based streaming services (SVOD). This content can be accessed across multiple devices (e.g. mobile, desktop, consoles) and environments (e.g. apps, web), and is not limited to connected TV (CTV).
Jargon Buster
A unit of measurement that tracks the number of times a user loads a particular page.
Paid amplification
Creator
Putting media spend behind top-performing assets
See pay-per-click (PPC).
The payment method used on search engines to enable adverts to appear under keyword searches.
A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.
A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.
An e-commerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.
Personal data is covered by the General Data Protection Regulation (GDPR) and comprises any information relating to a person who can be directly or indirectly identified in particular by reference to an identifier, including name, identification number, location data or online identifier.