Jargon Buster

The buying and selling of online ad inventory through automated methods rather than human actions, often using AI. This includes but is not limited to Real-Time Bidding (RTB).

This process involves optimising the programmatic supply chain to reduce carbon emissions. For example, a media owner might reduce the number of programmatic partners it uses by focusing on those that deliver impressions and revenue, cutting those that don’t deliver impressions but that still generate carbon through ad calls.

An automated approach to buying and delivering audience-based TV advertising through a software platform.

A distribution method for serving video files in which the video file downloads over time into the cache of a user’s computer, much the same way images and other content elements are downloaded.

Proof of play reporting is the logging of playout data on media owner players, each time a piece of content is played. The player logs an occurrence, stores it and then it can be provided to advertisers for analysis.

Targeting audiences defined by personality, interests, attitudes or mindsets, e.g. Financial Optimists, Environmentally-Conscious Consumers. Often driven from offline surveys and stated preferences.

A web property providing content for consumers.  Business models range from subscription services to advertising monetisation.  

Purchase intent is a measure of the probability that a consumer will purchase a service or product.

Purpose limitation is a way to constrain a task or an operation within a very specific outcome or use