Media Smart is the advertising industry’s media literacy programme providing free information and resources to help teach children and young people about advertising. The IAB is a supporting member.
A somewhat loose term which is generally used to refer to the generation born from c. 1980 until the mid-2000's (and sometimes onwards), who grew up in a world of digital technology and mass media.
A message sent via a Multimedia Messaging Service that contains multimedia objects.
Any form of advertising that is communicated to the consumer / target via a mobile device.
Mobile messaging programming
Multiple mobile messages, usually delivered as part of a coordinated campaign.