Date: 18 October 2018
Time: 1.30pm – 5.30pm followed by networking drinks until 7.30pm
Location: IAB Events and Education Space - 14 Macklin Street, Covent Garden, London, WC2B 5NF
GET THE FACTS ON RCS, NOT THE HYPE.
It’s no exaggeration to say that Rich Communication Services (RCS) will revolutionise the way every brand communicates with their customers. RCS enables brands to engage customers with multi-dimensional richness not seen before in any single channel - utilising video, carousel images, AI, chat bots, dynamic content, and payment buttons - all within the same SMS chat session, to drive increased customer engagement, loyalty, and revenue. RCS combines the incomparable open rate of SMS (after all, 90% of SMS’s are read with 3 minutes), with the responsiveness of an app.
Mobilesquared is hosting an immersive Workshop, in partnership with the Mobile Ecosystem Forum (MEF) and the Internet Advertising Bureau UK (IAB UK), to educate brands and enterprises on RCS – Rich Communication Services. Not only will you hear from the companies driving RCS, you will have the chance to get hands-on with RCS through interactive demos and real-life messaging scenarios.
Virgin Trains, Google, Vodafone, Mobilesquared, MEF, Infobip, IMImobile, mGage, Fonix, Commify, 3Cinteractive
What is RCS? / Who is using RCS and how? / RCS case studies / How to migrate your SMS strategy / How to develop an RCS campaign / How to on-board RCS / Why use RCS?
PLUS all the UK mobile market data and RCS data you need to promote your RCS vision internally. You will leave with a balanced, in-depth understanding of how you can use RCS to build brand engagement with your customers.
This event is FREE TO ATTEND to IAB UK advertiser and agency members. Please email email@example.com to register your interest, and receive more details.