What happened at IAB Debrief
Whether it’s harnessing the latest tech to amazing effect, connecting with consumers in new ways or pulling off an inspired use of data, this event was all about the power of digital channels to bring stories to life and deliver results. We heard from some of the industry’s leading advertisers around including M&S, Sheba, Very, Sky Bet and Microsoft.
Rewind IAB Debrief
Insights from our sponsors
Drawing on a case study with Naked Wines, Meta explains why adding reach to performance will yield results for advertisers.Learn more
Verve Group explore the reasons why contextual targeting shouldn’t be seen as a stopgap or a retreat to the familiar.Learn more
Cookieless, omnichannel approaches grounded in adaptability offer advertisers the confidence they need to navigate the current climate, say Xaxis.Learn more